| Tip No :
103-spd2 Subject:
Store Design
Be Yourself in
order to
maximize your store's design success
Before
you start planning for your new store design or redesign of an existing one, it is
important you and your team first contact an evaluation of the following:
Then,
answer these questions:
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- "Who are you selling
to?"
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- "Who do you want to sell
to?"
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It is very important for the success of your store and the best return in
your investment that, you and your store represent the the 'WHO YOU ARE' and 'NOT' the 'WHO YOU ARE NOT'; definitely, 'DO NOT TRY TO BE WHO SOMEONE ELSE IS'!
Often, store owners become
"copycats" and copy someone else's store design and, in worst cases, copy the
store design of someone else in another City and demographic market area, without
realizing that every City and every demographic market area has its own unique
characteristics that serve its own local market. No such market is alike. Such a
"copycat" is due to fail. Because one store is successful with what it does, not
necessarily the same can happen with a "copycat".
Every demographic market has to
be addressed on its own merits, needs, population character and traffic patterns.
In the same way, every store
operates based on its own character, services and its customer base it serves! "Your
retail store business is as unique as your targeted customer is!"
Focus to JUST BEING YOURSELF,
IDENTIFY AND UNDERSTAND WHO YOUR CUSTOMERS IS!
As you consider yourself
knowledgeable with your craft, your type of business and merchandising departments, you
need to keep the same in mind when it comes to retaining the services of an experienced
store design professional. Make sure first you feel comfortable working with him/her and
you can trust, make sure he/she understands your business and your type of merchandising
departments and he/she is practicing in the store design business.
Remember, you design a new
store or redesign an existing store only once every 10-15 years; so, do it right the first
time.
Avoid the "second
hand" store designer whose primary business is anything but!
GOOD PLANNING
and GOOD DISPLAY PRESENTATION
lead to
STRONG SALES. |
