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TIP OF THE MONTH |
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TIP OF THE MONTH |
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"COMMITTED TO INCREASING OUR CLIENTS' SALES "
"Our
business is retail planning and design. |
" retail profits
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Subject: Store Design Be Yourself For a Successful Store Design Before you start planning for your new store design or redesign of an existing one, it is important you and your team first contact an evaluation of the following:
Then, answer these questions:
It is very important for the success of your store and the best return in your investment that, you and your store to represent the 'WHO YOU ARE' and 'NOT, WHO YOU ARE NOT'; and definitely, 'NOT, WHO SOMEONE ELSE IS'! Often, store owners become "copycats" and copy someone else's store design and, in worst cases, copy the store design of someone else in another City or demographic market area, without realizing that every City and every demographic market area has its own unique characteristics that serve its own local market. No such market is alike. Such a "copycat" is due to fail. Because one store is successful with what it does, not neccerily the same can happen with a "copycat". Every demographic market has to be addressed on its own merrits, needs, population character and traffic patterns. Every store operates based on its own character, services and its customer base there to serve! Focus to JUST BEING YOURSELF and you shall be successful. GOOD PLANNING and GOOD DISPLAYS lead to STRONG SALES. Direct any related questions to: E-mail: designservices@smadesigngroup.com Telephone: 866-SMA-TEAM (866-762-8326)
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